While checking out some worldwide trends, I came across an interesting statistic: the word “Sustainable Fashion” is much more popular than Ethical or Eco Fashion. Let’s look into why that might be, and what it means.
This all started when I was doing some research about popular keywords through Google. The following data shows how popular a topic is in relation to other topics worldwide. I’ve included the live data so it will fluctuate over time. Save this page for later on Pinterest so you can reference it.
I searched the terms “Sustainable Fashion,” “Eco Fashion,” and “Ethical Fashion.” While it may be more grammatically correct to include a hyphen, remember that this is through search terms. When was the last time you included a hyphen when you typed a topic into google or asked Alexa? I rest my case.
What I ended up finding was a bunch of really great info on popular search topics that I plan on using to strategize my reach. If you’re a fellow fashion blogger, this data will be very useful to help you better your blog. Fashion data isn’t scary 😊
Let’s break it down:
Worldwide, Sustainable Fashion is the Most Popular
The worldwide superiority of sustainable fashion didn’t surprise me since eco fashion and ethical fashion are mere subsets of sustainable fashion. What did surprise me is that certain countries prioritized ethical or eco fashion over sustainable fashion.
At the time of writing this article, eco fashion is very popular in Russia, Germany, Italy, Brazil, and Argentina. Ethical Fashion is more popular in Japan, Australia, and New Zealand.
Whereas, much of Europe, North America, and India rein sustainable fashion as the most popular. I’m not interested in making conclusions on this information. This is just the raw data, and it’s pretty fascinating.
Here we see the break down of each term worldwide over time for sustainable fashion, eco fashion, and ethical fashion. This article was written at the end of 2017. Interestingly, there was a spike on the week of April 23-29, and I can’t point it towards any specific date as to why all these terms were more popular then. Except, if you look at the overarching trend, this is the peak of the Summer Fashion Sales.
Later in the year, you see all terms go up in popularity over time until the start of December, where it massively peaks. This coincides with the hypothesis above that the terms overall are related to shopping trends. Of course, more data would need to be observed and tested to draw any conclusion. So let’s check out the past 5 years:
Interestingly enough, there seemed to be an inflection point near the end of 2015, where a shift in popularity shifted from eco fashion to sustainable fashion as the most popular search term. There is a note in the data that collection of data improved at the start of 2016. I’m not sure how this impacts the data overall, but the information itself is pretty fascinating.
Trends Per Region by Term
Lastly, there are a bunch of nifty graphs about each region. I’m very happy that the boldest country across the board is Australia for all three terms.