Trends by default sound pretty unsustainable. What is “in” today might be “out” tomorrow, and that doesn’t sound pretty sustainable overall.
Overall trends can actually be pretty sustainable when you look at them in the long run. Here are some reasons why we can look at fashion more sustainably instead of just the unsustainable fads.
Trends Aren’t Always Fads
The English language is a little limited when it comes to understanding trends. We tend to use the word “trend” for something that takes place in the course of a day. In reality, they can take place over the course of a decade.
Early this year, Pinterest sent out an email to all their business creators. I distinctly remember a report about how “The Color Sage will be HUGE in 2018.” That information was based on what people have been pinning. People go to Pinterest to be inspired by real-life design projects. Pinterest concluded that enough people were pinning “sage.” Therefore, it could cover everything in 2018 the way Gold, Marble, and Millenial Pink have been everywhere in 2017.
While design choices like are called “Trends” by social media companies, they are in reality “fads.” Can you imagine people regarding the “trending” tab on Twitter as the “fadding” tab? Absolutely not. That would be way too funny.
It is easier to say something is a trend when it is really a passing fad. Trends are movements and ideas that evolve over a longer period of time. While a fad may someday be considered a trend, advertisers, and social media gurus label fads as trends in an attempt to promote more. The term becomes diluted even though it doesn’t need to be.
Good Fashion Lasts Decades or Centuries
See what I’m talking about with genuine trends are able to take over the course of decades or centuries. There is a lot more opportunity to become sustainable. Whether it’s the way rock music has trended over the course of decades, or the way a business suit has barely changed styles since the 1800’s. Real trends can last a long time. The problem is attempting to determine what fads will become lasting trends.
That being said, in this video compilation on Fleetwood Mac’s timeless song “Dreams,” Evan Puschak talks about how a song can be written to continue to be relevant over decades. Like in fashion, good style is given enough time, energy, and attention to detail to last a very long time.
In the same way trends in music can revolutionize the industry, so can fashion. In this video, a centerpiece of the Chanel empire is highlighted as one of the biggest statement pieces of the past 70 years. The Chanel jacket was so influential in the 1950’s that it transitioned the Western World out of restricting clothing for women and set up a new age of elegant fashion that was both functional, fashionable, and timeless.
Timelessness is key when it comes to sustainability because the longer clothing is considered “timeless” the less you will need. Trends that last are vital to the slower style movement and sustainable fashion as a whole.
Simply put: Fashion Trends that can last decades is on the path to sustainability.