I absolutely HATE sustainability buzz words.
You know exactly what I’m talking about. That one guy you just met, who spends way too much time on linked in. Maybe he has like an MBA or something else that seems impressive. He calls himself a sustainability consultant. His mouth keeps saying words like zero-sum lead energy efficiency and net zero profitability or something else that he just made up. This man has no idea what he is talking about. It makes the rest of us genuine sustainability professionals look like sleazy idiotic salespeople.
Sustainability is not a buzzword and anyone who makes it seem like it is simply doing it wrong.
Sustainability is the Balance between The Environment, The Economy, and Social Justice; Nothing More
See, many people have these misconceptions about genuine sustainability because we keep getting stuck listening to people who have no idea what they are talking about. Yes, there is major benefits to businesses, governments, and communities that invest in hiring genuine sustainability professionals. However, without knowing what you’re looking for it is very difficult to do so.
That’s why I’m trying to fix this misconception… one blog post at a time.
Yes, I have a degree in Sustainability from one of the best Universities for Sustainability in the world. Yes, I am going to Grad School in Sweden for Environmental Communication. Though, I personally believe that my degrees are utterly worthless unless if I can use them to communicate properly about sustainability with those who don’t have the degrees.
If you can’t explain it to a six-year-old, you don’t understand it yourself – Einstein
This blog exists to relate some very difficult and vague concepts about sustainability to the people who need it the most: The rest of us. I love writing about sustainability in food, beauty, fashion, and environmental health because I feel very close to those topics and don’t believe they get enough credit in our STEM-focused sustainability culture.
Science and Math are important in understanding the broad energy and resource crises. Most of us will never use these concepts in our everyday lives (contrary to what my professors say). I’d rather talk about all the other things that seem to be getting lost in the frenzy towards renewable energy and solving climate change.
I like to write about fashion and beauty within sustainability because no one seems to be giving them enough attention when the fashion industry globally makes up 1.2 trillion dollars of the GDP. I even started a sustainable clothing brand (Bottle Thread) to help reduce plastic waste while producing top quality, ethically sourced, garments.
Focus on the Topics You Love with the People You Care Most About
Climate change is still impacting our globe today, and sustainable technology here to fix that. Though, I prefer to do so without using the icky-gross buzz words that consultants keep thinking are okay to use. Let’s cut the nonsense, and get the facts straight. We only have one Earth, and we shouldn’t waste it with all this confusion.
If you want to join the #susgang, subscribe to the email chain. #Susgang members get access to new content before everyone else and even have access to some special deals. Impress your family during Thanksgiving. Stop nonsense in its tracks. Be able to understand when the news is lying to you. Look for brands that won’t give you cancer. Finally, understand how science works so you don’t have to rely on what other people tell you.
Sustainability doesn’t start with impressive technology. It starts with knowledge, and I work to make it as understandable for you as possible.