Macys is one of the most recognized brands in the world. Sustainability is all about asking a brand to stick to using only sustainably sourced materials. It is asking a brand to be exceptionally transparent about their production process. Where they source their products, how their products are produced and how it eventually gets to the consumer.
Surprisingly, there are ever increasing the number of brands willing to take on this seemingly herculean task of embracing the sustainable fashion, and most of them are gradually towing the lane in slower style. Is Macys one of them?
Just How Sustainable is Macys?
Over the years Macys has grown from just having a department store to owning over 700 stores worldwide and employing over 140,000 dedicated associates. Macy’s is out there, and it is everywhere hence their conscious effort to make decisions that impact the society positively because these decisions would, in turn, affect how the world sees them.
Therefore, it is not surprising to see Macy’s come up with different sustainable initiatives which are mostly targeted towards using resources more efficiently and striving to reduce their overall impact on the environment. Some of these initiatives as stated in their social responsibility 5 point plan include;
- Reducing their use of scarce resources in a meaningful way
- Striving to pursue the most environmentally friendly solutions
- Promoting eco-friendly products to their consumers
- Striving towards quantifiable goals
- Being aggressive in their drive to eliminate wasteful behavior
How Legit Are Their Sustainable Initiatives?
Being a department store, Macy’s feature over 100 brands and as such cannot guarantee if these other brands are tilting towards the slower style industry. They have built a strong relationship with these brands over the years, and it would be tagged bad business if they cut these relationships because of the refusal of these other brands to inculcate sustainability into their brands, so this is out of their control.
In 2010, Macy’s made an impressive move towards sustainability. A massive earthquake hit Haiti, and Macy’s responded with “heart of Haiti” a sustainable initiative founded to help repair Haiti’s fragile economy. In a bid to keep the Haitian iconography alive, Macy’s patronizes the artisans of Haiti by buying merchandises from them and encouraging them to make amazing items from old and abandoned artifacts
Macy’s in their little way has successfully created an initiative that meets the need of the people; by patronizing Haiti, they are considerate towards humanity, and by encouraging the use of old artifacts and handmade merchandise, they are considerate towards the environment.
Sustainability on a Broader Scale
So, how sustainable is Macy’s? There is no such thing as 100% sustainability in fashion considering other factors like the insatiable needs of consumers towards fast fashion. In their bid to be sustainable, Macy’s has successfully managed to offset a large percentage of environmental damages in Haiti by patronizing the artisans. They put together a 5 point social responsibility plan that they have been following and renewing for the past ten years. It is evident that Macy’s is striving hard to be sustainable.
They are not there yet, but they are at least fulfilling some of the responsibilities required of them as a brand. The fact that they are also making a conscious move towards sustainability just ranks them above average.