The format for this blog post is going to be a little bit different.
See for the past five years, I’ve been struggling with a sense of direction and purpose when it comes to my online persona.
I’ve been making videos for the past 10 years, and have been using a computer as soon as I’ve been able to walk. At the time, computers were rarely a household item. In a sense, content creation has been part of my identity since the beginning and I don’t want to change that anytime soon.
I want to instead focus on what’s really important. As a fellow blogger, you may be able to take some tips from this.
Content Platforms are becoming too Scattered
There used to be a time when there was no social media. The online world consisted of websites and blogs. Now we have so many, it’s pulling us all in different directions. As one person, it’s near impossible to cross post every single day on every single important thing that happens in our life while still maintaining and building our audience by sharing relevant, helpful, or funny content.
Many of you deal with the same problem and realized your limits like a normal person. Except, when you make your living online, it’s a lot more difficult to determine where that line lies.
You may feel a small sense of personal failure, or discomfort when you don’t complete a project. It’s perfectly normal. I’m about to go against all productivity gurus out there when I say: dropping the ball is healthy and normal!
Dropping the Ball is your minds way of telling you something is off and you need to change
This will keep happening until you strike gold. Why push for something that maybe someday you’ll achieve, but you hate it every step of the way? Why not focus on the things that make you happy and find a way to make money off it?
Now, I’m not dissing hard work. Anything you do to want to succeed will require dedication, hard work and determination to keep going. However, don’t mistaken determination for blind stubbornness. When you feel like you don’t want to do something, that feeling is valid. Ask why you feel that way. Acknowledge it. Question it. And if in spite of feeling bad, you still find value in what you are doing, keep going. If you feel like it’s time to pivot, then pivot!
Stop humoring the shame that comes along with failing to finish a project. The more projects you fail to finish, the closer you will get to find what you were really made to do.
That’s where this blog post comes in:
Most Online Content isn’t Fulfilling Any More
I’m not going to go and delete all my channels, and focus on one or two platforms, completely erasing the progress I’ve made. If you get to this point, I suggest you take a breather as well. I realized a couple things:
- Most of my traffic comes from Pinterest
- My community is on Instagram
- I never use Snap Chat
- Facebook is a time suck
- Twitter is like yelling into the void
- The people I care most about follow my email list
- My blog and my business are the centers of all of my content
- YouTube and online video is not as fulfilling as I want it to be
For a while, I was saying that YouTube was my creative outlet, where I could make a video of anything and it would be just for me. Something I can enjoy making with minimal pressure. Except:
- My creative time would go into something where my audience wouldn’t find me
- I wanted my videos to be perfect
- The algorithm makes it impossible for a single person to post a 10+ min quality video every single day, indefinitely.
- I have a genuine following elsewhere.
Now reading this might have you think something like oh but like you just said, pivot and focus on the things that matter
Remember what I said about the whole “creative outlet?” My blog was informative and not creative
Find a creative outlet that matches your following
I strictly was using my blog to post impersonal sustainability tips that were SEO and Pinterest friendly, which drove traffic to my email lists, and in turn, developed a following. I even write about all of my methods and put it into a book, and the world gets to be a little more sustainable. At the end of the day, I wasn’t making a community but now I want to change that.
I want to use some of my time to write personable blog posts in addition to my regular “tips” posts. I’m still going to be heavily posting on Pinterest and Instagram, but because it’s what I like to do and where my following is. Maybe I’ll post videos or do a live Q&A on Instagram, but I’ll probably end up posting them back on here as a recap post
I figured someone is going to get some kind of value from posts like these. They’re less formal, more relatable, and easier on my psyche to produce.
If you’re into these types of “updates” post feel free to join the email list below and you’ll get automatic updates. I don’t want to be salesy like most of the annoying emails I get every day. Instead, this is more of an informal “behind the scenes” kind of post.
For all you awesome people who have followed me every step so far, thank you. I hope through all this we can add value to the sustainable fashion community.
To all you fellow bloggers out there, I hope you got something from this. Let me know what you think or send me post suggestions in the comments below.